Marketing

Marketing

Course Number(s): B403111

Course Length: 1 Semester (2 Credits)

Prerequisites: None

Grade: 10-12

This course explores careers in marketing, sales, or small business operation, including opportunities in retail, wholesale, advertising, and other occupational fields using marketing principles. The central focus of the course is how the flow of goods and services from the producer to the consumer is impacted by marketing functions. Topics may include market research, the purchasing process, distribution systems, merchandising and promotion/display, sales, sales promotions, store security and theft control, store operation, business management, and entrepreneurship. Human relations and interpersonal skills, use of the internet and social media as marketing tools, and economics may be included. Job search and employability skills are an integral part of the course.